HLB Business Leaders Survey

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Business Leaders Survey

Every year HLB invites business leaders in our community to participate in a survey engaging with senior executives from mid-market companies to identify key business challenges and trends. The results of which are then shared with HLB member communities in early 2025 offering real time insight into business themes across the globe on the topics covered below.

Survey participation is completely anonymous, and your response will be kept confidential. You should be able to complete the survey in 10 minutes or less – click here to partake.

This survey explores how business leaders are navigating today’s challenges – balancing risk readiness with strategies for maintaining profitability amidst rising costs, wages, and inflationary pressures. Businesses can’t afford to be complacent, and leaders must continuously adapt to meet heightened performance expectations. HLB values your insights into the levers you are using to achieve this balance.

This year’s survey theme is “Powering up your profitability” – and focuses on the rapid pace of technological advancements and their impact on digital business transformation, helping companies stay competitive in a fast-changing market with three core themes:

  • Customer-led innovation
  1. Stay close to customer needs and emerging demand.
  2. Use AI for CRM, supply chain optimisation and consumer insights.
  3. Foster a culture of innovation by involving customers in R&D.
  • Modernising operating models
  1. Embrace AI and cloud technologies to streamline processes.
  2. Identify inefficiencies and use AI for decision-making.
  3. Leverage AI to meet ESG obligations and enhance operations.
  • Improving people effectiveness
  1. Support continuous learning and post-pandemic workforce engagement.
  2. Use AI to automate routine tasks, freeing up time for strategic work.
  3. Foster a high-performance culture to drive creativity and efficiency.

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